These pages build confidence in the visitor's mind that you really
do 'exist' and that they are dealing with a 'genuine' person or business as opposed to an anonymous web
This is particularly important if you are attempting to make
sales, or capture e-mail addresses. The format can be very simple as below, or might include a
photograph, audio sample, or even a video - building the relationship with the
Maps and directions can also be useful if you have a physical
presence you wish to point out.
Tip: You may wish to consider using the 'e-mail
cloaking' script (right-click, and select Widget Wizard.) This stops 'spam robots' from harvesting your email addresses from
the site, whilst still allowing genuine customers to contact you.